...always, even if you don't do anything.

At OiOiOi, you support the production of high-quality, ethically and sustainably made clothes. Secondly, these clothes circulate while you sleep. We believe that sharing has to be facilitated, yes even automated, because doing nothing is just too tempting.

Read our impact assessment to see the effect of renting with us and how you can make a big impact by taking baby steps for the future generation you are raising.

Make a difference
  • Pick a plan

    5 - 20 piece bundles

    Pay monthly or yearly

    Sizes from 44 - 92

  • Fill your bundle

    1000's of items

    Sustainable brands

    Quality checked

  • Wear

    Functional basics

    Softest organic cotton

    Wear & tear insured

  • Swap

    Upsize anytime

    Bundle refresh after 3m

    Free delivery & return

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SAVE 70%

like our other customers do vs. buying new clothes.

Find out how you can fill your baby's piggy bank with over 2000.- a year by renting with us. With OiOiOi you can rent a piece from 5.70 per month and the bigger the bundle, the lower the price per item...and the better your baby is dressed.

You pay per use in comparison to paying for something you might not use at all. Renting makes sense, because oh, did we mention that babies grow at lightning speed? With our flexible subscription, you always have the clothes you need, change size anytime and automatically share high-quality clothing with others.

Tell me more

    All the clothes you need for the first months with baby! A guide developed in collaboration with midwifes.

    Baby clothing essentials 

    Looking for a gift for a baby and their parents? Pro tip: less money, more gestures! Read on for insights.

    Baby gift ideas 
  • aahh...FRESH LAUNDRY

    Some insights on washing and caring for your clothes so they stay fresh for longer.

    Wash & Care 
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